New 2020 Mazda Mazda3 Sedan in Peoria, AZ

A bold new era has arrived. Born from our obsession to create beautiful vehicles. Expressed through our design language called Kodo: “Soul of Motion.” Capturing movement, even at a standstill. Simplified essential characteristics that embrace the Japanese philosophy of “less is more.” This compelling evolution in our design aesthetic pursues beauty through subtraction and purity. Reflections of light across its surface create more complex and intriguing shapes. The Speed Form featured is a sculptural exploration done by the designers at Mazda. Created by the hands of master artisans, the piece conveys energy by eliminating all that is unnecessary, leaving only what is essential—becoming the inspiration for its final design stage: the Mazda3.

We believe truly thoughtful design can inspire. Connect with you on a deeper level. This is the essence of our design language. And it’s spoken in the sophisticated Mazda3 Sedan. With a sleek dignified profile, its appeal is visceral, emotional. Immerse yourself in a cabin that’s elegant and refined. Materials and finishes selectively chosen by master craftsmen. Features intelligently positioned to anticipate your every move; you can’t help but feel like it was made just for you. Where the Mazda3 takes you might have more to do with your state of mind.

Each element of our design process is intentional. Including the paint. Before a single drop of color is applied, master painters first perfect their technique by hand. Ensuring the surface of the Mazda3 has depth and saturation. Illuminating the curves and characteristics of our Kodo design. They apply color with the precision of highly sharpened senses. The machines used to paint the Mazda3 are calibrated to replicate the exact movement of this human technique. Our daring array of lustrous finishes may be the final touch on the Mazda3, but it is the first thing that will catch your eye.